New backers for Championship

Published on 25th January 2023
Author George Dodds

Your FTS Bandits, powered by Keenwood Karpets will be bidding for glory in a newly-named competition following the announcement of a major sponsorship deal.

The main league competition will be known as the Cab Direct Championship following a deal announced on Tuesday.

Established in 1996, Cab Direct is the UK’s top taxi supplier, supplying hackney and private hire operators and drivers across the country with both standard and special purpose vehicles.

The taxi specialist will use its extensive communications channels to help publicise speedway to tens of thousands of taxi drivers throughout the UK.

Cab Direct marketing director Donald Pow said: “Speedway represents an ideal partner for a brand like ours. Many of the UK’s hard-working taxi drivers are fans of all things on wheels, whether that be driving, maintaining vehicles or following motorsport.

“With clubs from Plymouth to Edinburgh and Scunthorpe to Berwick, Championship speedway is a working-class sport that offers nationwide coverage, which makes it a perfect fit with Cab Direct and our thousands of loyal customers.”

Cab Direct branding will be prominent around the nine Championship venues and some exciting new competition prizes are planned.

BSP Ltd chairman Rob Godfrey said: “Cab Direct is a major national business with a great reputation and its backing can only help us attract more new customers to discover the amazing sport of speedway.

“As well as exposure to thousands of taxi operators around the UK, every taxi driver talks to thousands more customers every year, so having them on board is a brilliant way to spread the word about speedway!”

More information about Cab Direct can be found at www.cabdirect.com

George Dodds
George Dodds

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